The client, Shoalhaven City Council, a region on the south coast of NSW, wanted a guide that's inspirational as well as informative, to encourage visitor spend and length of stay.
Skill in brand expression involves pushing beyond the boundaries of brand guidelines to capturing the spirit and character of the destination brand in a way that engages and captivates the audience's hearts and minds.
I created a unique visual effect where images appear to leak out of their frames onto the white space, along with watercolour elements and a suite of ink-style vector illustrations.
I created all maps and illustrations aiming for a soft, natural, tactile overall look and feel. Working to a strict production timeline from the advertiser prospectus through to the delivery of the printed guides, ensuring all stakeholder, decision-maker, contributor and supplier milestones were met.
The unique illustrative elements formed the basis of a digital launch campaign to set the region apart.
Services
Media kit, advertising, magazine layout design, maps, illustration, print ready art, digital campaign.
Client
Shoalhaven City Council
Project
Shoalhaven Visitor Guide
